Rangeela Vodka: Price, Owner, Taste, Food Pairings & Everything You Need to Know

Last Updated: September 9, 2026

Ranveer Singh doesn’t really do “quiet launches,” so when he stepped into India’s spirits business, it came with exactly the kind of noise you’d expect from him. In November 2025, he put out Rangeela Vodka – a homegrown, super-premium Indian vodka built around one simple idea: live life in full colour. It’s since become one of the more talked-about entries in India’s celebrity-liquor wave, and unsurprisingly, most of the chatter online circles back to three things – who actually owns it, what it costs, and what it tastes like.

Here’s everything worth knowing, in one place.

Who Owns Rangeela Vodka?

Rangeela is owned and produced by ABD Maestro, the luxury and super-premium arm of Allied Blenders and Distillers (ABD) – a company most Indians already know, even if they don’t realise it, thanks to mass-market staples like Officer’s Choice. The venture is backed by Kishore Chhabria, Chairman of ABD, and run day-to-day by Bikram Basu, an industry veteran who serves as Managing Director of ABD Maestro.

Ranveer Singh fronts the brand, but calling him just the face of it undersells his role – he’s officially Co-Founder and Creative Partner at ABD Maestro, and by most accounts has actually been in the room for decisions on bottle design, branding, and tone, rather than showing up for a launch event and a paycheck. Basu has said as much publicly, framing Rangeela as an attempt to genuinely shake up the category with new packaging and messaging, not just borrow a celebrity’s face for a season.

The vodka itself is produced at ABD’s distillery in Aurangabad, Maharashtra.

Rangeela joins a growing list of Bollywood-backed spirits – Shah Rukh Khan’s D’YAVOL and Sanjay Dutt’s The Glenwalk being the more obvious comparisons – but it has one real advantage over most of them: it launched under an established distiller’s premium division rather than as an independent startup, which means it inherited ABD’s distribution muscle from day one instead of having to build it from scratch.

Rangeela Vodka Price in India

Here’s the part everyone actually wants to know: Rangeela Vodka is priced at approximately ₹2,400 for a 750ml bottle in Maharashtra, where it first launched, but that number moves quite a bit as you cross state lines – which, if you’ve bought alcohol in more than one Indian state before, won’t surprise you at all.

A few things jump out from this list. Karnataka and Maharashtra are the two priciest markets, both sitting above ₹2,400, while Haryana is the outlier on the cheap end at ₹1,300 – nearly ₹1,100 less than what you’d pay in Karnataka for the exact same bottle. The more curious detail is Goa and Delhi both landing at ₹1,600, since Goa has a reputation for being the cheapest state to buy alcohol in almost anywhere in India. Here, it’s simply matching Delhi instead of undercutting it.

None of this is unusual, to be clear. Excise duty on liquor is a state subject in India, not a central one, so every state government sets its own tax rate, and that gets folded straight into the shelf price. It’s the reason the same bottle of Rangeela can cost close to double depending purely on which state border you happen to be on the right side of.

For now, Rangeela is sold only as a 750ml bottle, with an ABV of 42.8% – a touch stronger than the standard 40% you’ll see on most vodkas, which tracks with its “super-premium” positioning. There’s no confirmed 375ml or 180ml format yet, though that could well change as the brand pushes into more price-sensitive markets.

What Does Rangeela Vodka Taste Like?

Rangeela is made from a blend of grain and grape neutral spirits, triple-distilled, and then passed through a multi-stage filtration process that combines carbon and platinum chill-filtration. The whole point of that extra step is to strip out harshness before it ever reaches the glass – which, to be fair, has become something of a standard talking point across nearly every new premium vodka launch in India right now.

Tasting notes, based on the brand’s own description and early reviews:

• Nose: Clean and neutral, with light citrus and grape coming through, plus a faint floral note underneath
• Palate: Smooth and silky on the way down, without the sharp burn you’d get from a cheaper, less-filtered vodka
• Finish: Crisp, short, and clean – it doesn’t linger

Put simply, this isn’t a vodka trying to shout about bold flavour. It’s built to be easy-drinking and highly mixable, which puts it closer in spirit to something like Absolut or Grey Goose than to a flavoured vodka such as Magic Moments’ fruit-infused range.

Food and Cocktail Pairings

Because Rangeela leans clean and neutral rather than heavily flavoured, it’s fairly forgiving behind the bar. The brand has pushed three signature cocktails alongside the launch, each with a distinctly filmy, Ranveer-coded name:

• Bandra Barbie – their spin on a Cosmopolitan, works well with the cranberry and citrus base
• Aaj Blue Hai Paani – a Blue Lagoon riff, light, cooling, easy to drink on a warm evening
• Latte Lag Gai – an espresso martini variant, for anyone who wants their vodka to double as a coffee fix

On the food side, a smooth, neutral vodka like this tends to do best with:

• Citrus-forward starters – lemon-marinated seafood, ceviche, or a tangy street-style chaat
• Light, creamy appetisers – smoked salmon, cream cheese canapés, or paneer tikka
• Spicy Indian snacks – the smoothness helps cut through heat, so tandoori wings or masala peanuts work nicely
• Coffee-based desserts – a natural pairing if you’re leaning into the espresso martini angle

Since it’s chill-filtered and doesn’t fight for attention, Rangeela is less likely to clash with a typical Indian party spread than a heavily botanical gin or a strongly flavoured spirit would.

How Does Rangeela Compare to Other Vodkas in India?

India’s vodka category is still dominated, by a wide margin, by Magic Moments, which controls roughly 60% of the market and moves more than 6 million cases a year. Rangeela isn’t trying to fight that battle – it’s playing in the premium tier instead, sitting alongside names like Absolut and Smirnoff, but with a homegrown story and a Bollywood name attached to it.

Prices are indicative and vary by state due to excise duty differences; treat these as directional comparisons rather than exact current MRPs.

Seen this way, Rangeela sits closest to Absolut and TERAI in terms of pure price – clearly a step above the mass-market names, but nowhere near ultra-premium import territory like Grey Goose. Worth noting: this isn’t a small segment ABD is chasing. India’s super-premium and luxury spirits category makes up only around 7% of total spirits volume, but it accounts for roughly 21% of the industry’s profit – which explains why a company built on mass-market brands like Officer’s Choice would go to the trouble of launching something like Rangeela at all.

Best Alternatives to Try

If Rangeela hasn’t reached your state yet, or you’d simply like to compare it against something else in the same bracket, a few worth trying:

• TERAI India Craft Vodka – homegrown, filtered through amethyst crystals, made from Indian rice at a Rajasthan distillery
• Absolut Vodka – the reliable, globally known option with a clean, neutral profile
• Glacir Premium Vodka – made using water sourced from Russia’s Lake Baikal, triple-distilled and charcoal-filtered
• Magic Moments Flavours of India – for a more accessible, Indian-inspired option
• Grey Goose – if you’d rather spend more for an ultra-premium, fully imported pour

Availability: Where Can You Buy It Right Now?

Rangeela started out in Maharashtra alone, but the rollout has moved faster than a lot of celebrity spirits launches usually do. Based on current pricing and reported availability, it’s now on shelves in Maharashtra, Karnataka, West Bengal, Goa, Delhi, Haryana, Uttar Pradesh, and select outlets in Kolkata and Bengaluru, with ABD’s distribution network – which reportedly reaches more than 30 countries – expected to keep pushing it into new states.

If it’s not in your state yet, it’s worth checking back with local retailers every so often. Premium spirit rollouts in India have a habit of accelerating once early demand looks promising, and given the attention Rangeela has already picked up, further expansion seems fairly likely.

Final Thoughts

Rangeela is walking into a genuinely crowded shelf – India’s premium spirits space has gotten noticeably busier over the last couple of years – but it isn’t short on advantages. It has an established distiller’s backing, Ranveer Singh’s very real star power and social reach, and a smooth, competently made product that doesn’t try to reinvent vodka so much as execute the premium playbook cleanly. Whether it turns into a genuine long-term bestseller or ends up as another name on the growing list of celebrity spirits will probably come down to one thing: how well ABD Maestro handles pricing and distribution as it keeps expanding beyond its early markets.

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Frequently Asked Questions

Prices mentioned in this article reflect current state-wise MRPs and are subject to change with excise revisions or further rollout. Please drink responsibly and only if you are of legal drinking age in your state.